1
Getting Started
Course Structure & Outline
Free
Meet Your Instructors
Free
Setting Expectations
Free
2
Why Analytics
Introduction
Free
Flavors of Analytics
Free
BI vs. Data Science
Free
Finding Your Path
Free
ASSIGNMENT: Pathfinder Survey
Free
The Analytics Trifecta
Pro
Strategic Thinking
Pro
Technical Proficiency
Pro
Communication Skills
Pro
Key Takeaways
Pro
3
Data Analysis Workflow
Introduction
Pro
Understand the Business Case
Pro
Build a Measurement Plan
Pro
Collect & Prepare the Data
Pro
Understand the Data
Pro
Analyze & Visualize the Data
Pro
Develop Data-Driven Insights
Pro
Measure, Test & Optimize
Pro
4
Measurement Planning
Introduction
Pro
CASE STUDY: Maven Muscles
Pro
Step 1: Think Business First
Pro
Step 2: Know Your Audience
Pro
Step 3: Define the KPIs
Pro
Step 4: Identify Data Sources
Pro
Key Takeaways
Pro
5
Data Prep & Analysis
Introduction
Pro
CASE STUDY: Maven Talent Hub
Pro
Common QA Issues
Pro
Profiling Metrics
Pro
Profiling Visuals
Pro
Data Engineering & ETL
Pro
ETL Example
Pro
Exploratory vs. Explanatory Analysis
Pro
Data-Driven Insights
Pro
Insight Examples & Best Practices
Pro
Key Takeaways
Pro
6
Visualization & Dashboards
Intro to Data Visualization
Pro
10-Second Test
Pro
The 3 Key Questions
Pro
Q1: What Type of Data?
Pro
Q2: What are you Communicating?
Pro
Q3: Who is the End User?
Pro
Context is Key
Pro
Dashboards 101
Pro
CASE STUDY: Maven Toys
Pro
Step 1: Define the Purpose
Pro
Step 2: Choose the Right Metrics
Pro
Step 3: Present the Data Effectively
Pro
Step 4: Eliminate Clutter & Noise
Pro
Step 5: Use Layout to Focus Attention
Pro
Step 6: Tell a Clear Story
Pro
Key Takeaways
Pro
7
The Analyst Toolkit
Introduction
Pro
BI Platforms
Pro
Database Tools
Pro
Data Prep & ETL Tools
Pro
Spreadsheet Tools
Pro
Programming Languages
Pro
Common Tool Stacks
Pro
Key Takeaways
Pro
8
Tips for Success
Tips for Success
Pro
Helpful Resources
Pro
Next Steps in Your Learning Path
Free
9
Course Feedback & Next Steps
Course Feedback Survey
Pro
Share the Love!
Pro
Next Steps
Pro